Elearning Consulting
Focus on General Motors
Media Genesis provided comprehensive eleaning consulting
via several new General Motors web based courses.� From the initiation of the courses, a variety
of web base course functionality was discussed and defined.� The desired functionality was concurrently
analyzed and compared to the GM corporate web base course standards as it
pertained to their specific GM Learning Management Systems (LMS).Media Genesis guided General Motors towards creating & designing updated web base course functionality.� The newer courses' implemented functionality incorporated flash, video - standard and Camtasia screen capturing, voiceover, custom asset creation, and an assortment of routine types, motion & navigation.
Web Course Consulting
Media Genesis created templates as an aspect of their elearning consulting to demonstrate the web base course functionality prior to building out the courses in its entirety.� Extensive quality control measures were orchestrated throughout the web based training projects.For more information, you can reach us at 248-687-7888, or contact us.
Media Genesis provided eleaning consulting to a vast majority
of companies in the automotive industry:
- General Motors
- Chrysler
- Ford
- Mazda
- Kia
- Detroit Diesel
- Scion
- Jaguar
- Toyota
�
Detroit Symphony Orchestra's Trendsetting Website is Launched
September 2008Detroit Symphony and Media Genesis Team up to Challenge the Way Orchestras are Seen Online
Troy, MI (Media Genesis) September 2008 – To anyone who has thought of the symphony as stuffy: Think again. The Detroit Symphony Orchestra is eclectic, engaging and interactive in a way that could only be pulled off in Motown.
The world-renowned Detroit cultural institution sent this message loud and clear this summer when they hired a cutting-edge web developer to re-imagine the online presence of the DSO. Troy, Michigan-based Media Genesis is a web development and marketing consultant, and what they’ve done for the DSO’s digital identity is nothing short of revolutionary.
“When the DSO first approached us, their website was a little disjointed, but it still worked and presented information in a manner that was consistent with what we’ve seen with other major orchestras,” said Antoine Dubeauclard, President of Media Genesis.
What Media Genesis and the DSO agreed on was, that if nothing else, the symphony’s new website http://www.detroitsymphony.com/ needed to embody the same sense of energy that concert goers could expect when strolling down Woodward Ave. towards the open doors of the Detroit Symphony’s Orchestra Hall. There is something seemingly vintage about the experience. While Media Genesis wanted to maintain the history of the organization in the design of the site, it was crucial to also capture the urban flare that comes with the diversity of not only Detroit, but the genre spanning guests and concerts of which the DSO plays host.
Early concepts began as sketches and collections of photographs taken at the DSO and surrounding areas. Media Genesis designers, programmers and project managers immersed themselves in the music, the ambience and the message of the DSO. Ultimately, the collaborative team came up with a concept that would literally take visitors of the website on a virtual tour of Orchestra Hall and beyond.
“The challenge didn’t really end with this street-level design,” Dubeauclard said. “We knew that some pages would be rich with content, and would need to exist separately from the Flash animation driving the experiential part of the site. But, we still knew that we needed the two aspects to be cohesive.”
Interior pages for the DSO were carefully planned and mapped out by Media Genesis’s project management team. They were designed and assembled so users were always one click away from buying tickets, finding donation information or hearing the music of their favorite performer.
The DSO’s website has a programming backbone that leaves little to be desired. That is to say, that nearly every facet of the website – be it the marquee on the homepage or the artist profiles in the backstage section – is completely controlled by a content management system (CMS). Media Genesis was able to empower the DSO with a website that goes beyond its good looks. The technologies firm built a custom CMS from the ground up, so that orchestra officials could have total control over workings of the new site.
“Making a site that is pretty, and making a site that has a lot of dynamic elements and data-driven content can often be two separate things,” Dubeauclard commented on his team’s approach to the DSO project. “In the end, you could casually go through the entire site and have fun with the interactive environments or scope out the shows. All the while, you’d never have a clue that you were getting information from several unrelated systems or that some of the more impressive graphical elements were being loaded dynamically.”
Dubeauclard is most proud of the fact that the technology and the art really seem to harmonize in a way that represents Media Genesis’s strengths well.
“We are really thrilled about detroitsymphony.com,” he added. “What is perhaps the most exciting thing for MediaG is that we have this living, breathing website that we can look forward to nourishing – along with the DSO – over the next few years. It is the sort of internet experience that will keep you on your toes even after many months.”
Antoine Dubeauclard Speaks at Corp! Event
June 2008FOR IMMEDIATE RELEASE
Contact: Erich Friebel, Public Relations
Phone: 248.687.7888
Email: news@mediaG.com
ANTOINE DUBEAUCLARD TO SPEAK AT CORP! MAGAZINE AWARDS EVENT HOSTED BY RICK BLOOM
Troy, MI, June 10, 2008 – Antoine Dubeauclard, President of the Troy Web development firm Media Genesis, will participate in a panel discussion at Corp! Magazine’s Michigan Economic Bright Spots Awards breakfast Wednesday, June 11, 2008. The event is being held at the MSU Management Education Center in Troy and begins at 7:30 a.m. with breakfast and networking, followed by a panel discussion, awards program and concluding at 10 a.m. Rick Bloom, the host, is president of Bloom Asset Management and host of “The Rick Bloom Show” on AM radio 1400.
Media Genesis is proud to be one of 36 companies recognized as a true economic bright spot in the state. The winners list is comprised of profitable companies with at least 50 percent of their employees based in the state and demonstrated achievement in one or more of the following areas:
• Involved in a Michigan economic development or redevelopment project for industrial or commercial
• Experienced expansion of locations or sites in Michigan
• Involved in an emerging or growth business sector (bio-science, technology, health care, etc.)
• Has made a conscious decision to stay in Michigan, despite opportunities to locate outside of state
Dubeauclard explains that Media Genesis’ recognition as one of Michigan’s economic bright spots is due to many factors, including that the company understands the importance of a thriving local knowledge-based industry. “We can’t compete with our hands anymore – It’s a brain game.” Echoing the statements of many southeast Michigan professionals, academics and politicians, Dubeauclard further states, “the ground is fertile for education and learning – if we can retain talent and give them local opportunities, our state will fare better.”
Additional Information
www.mediaG.com
www.corpmagazine.com/brightspot.html
About Media Genesis
Founded in 1996, Media Genesis provides consultation, design, development, hosting, maintenance, and promotion for Internet/Intranet/Extranet Websites and E-Learning Solutions for a wide variety of companies, associations, corporations and organizations ranging from the Fortune 10 to midsize and start-ups across the globe. Learn more at www.mediaG.com or contact Erich Friebel at news@mediag.com or 248.687.7888.
About Corp! Magazine
Founded in 1998, The mission of Corp! magazine is to inform, intrigue and entertain business owners and top level executives by providing business features, news and profiles with a Michigan emphasis. Corp! magazine, based in Warren, is under new ownership. Corp Publishing LLC, under the leadership of Edward Deeb, Editor-in-Chief and Jennifer Kluge, Publisher, purchased Corp! and began publishing in March 2006.
###
Economic Bright Spot Award Recipient
June 2008FOR IMMEDIATE RELEASE
Contact: Mary Abel, Public Relations
Phone: 248.687.7888
Email: news@mediaG.com
Media Genesis Receives Michigan Economic Bright Spot Award
Troy, MI; June 11, 2008 -- Corp! Magazine selected Media Genesis (www.MediaG.com) as an honoree in “Michigan’s Economic Bright Spots” celebration at the Michigan State University Management Education Center. The event honored 36 lucrative companies with 50 percent or more of their employees based in the state of Michigan, while achieving excellence in any of the following: involvement in a Michigan economic industrial or commercial development program, involvement in an emerging or growing business sector, expansion of location in Michigan, or decision to remain in Michigan.
Media Genesis, the Troy based multimedia web-development company, satisfies not just one, but all four criteria defined by Corp! Magazine.
Media Genesis aids the development of Michigan businesses by providing innovative marketing campaigns, multimedia presence web-presence, and the ability for clients to better facilitate training and development initiatives by implementing and utilizing e-learning courses. Media Genesis’ involvement in technology, an emerging business sector, has also earned the company recognition from the Oakland County Emerging Sectors Group earlier this summer.
These advances in technology have allowed Media Genesis to flourish, with a $3.7 million relocation to their new Troy building, 155 projected new jobs, and a Michigan High-Tech MEGA Tax Credit valued at $1.3 million. Revenue growth for 2005 and 2006 were 35% and 45%, respectively, and MG experienced a 71% growth rate in 2007. Media Genesis continues to bring in talent and business both nationally and internationally.
Media Genesis has collected hundreds of the best clients, from industry leaders such as Chrysler, General Motors, and Toyota, regional organizations like the Detroit Regional Chamber, Detroit Symphony Orchestra, Dickinson Wright, The Greening of Detroit, The Whitney, and as well as helping small businesses develop new business models online.
Publisher of Corp! Magazine Jennifer Kluge says, “These businesses are truly bright spots and the companies that will continue driving Michigan's economy forward.”
Additional Information
www.mediaG.com www.corpmagazine.com
About Media Genesis
Founded in 1996, Media Genesis provides consultation, design, development, hosting, maintenance, and promotion for Internet/Intranet/Extranet Websites and E-Learning Solutions for a wide variety of companies, associations, corporations and organizations ranging from the Fortune 10 to midsize and start-ups across the globe. Learn more at www.mediaG.com or contact Mary Abel at news@mediaG.com or 248.687.7888.
About Corp! Magazine
Founded in 1998, The mission of Corp! magazine is to inform, intrigue and entertain business owners and top level executives by providing business features, news and profiles with a Michigan emphasis. Corp! magazine, based in Warren, is under new ownership. Corp Publishing LLC, under the leadership of Edward Deeb, Editor-in-Chief and Jennifer Kluge, Publisher, purchased Corp! and began publishing in March 2006.
###
